Time of day is the most important for a photo session. The first hour of light after the sun rises and the last hour of light before sun sets gives us the most beautiful soft, warm light. It’s actually called the golden hour by photographers, for good reason. The sunshine can cause harsh shadows and everyone will squint in the light a lot more when the sun is high in the sky. I am always looking for soft light or shade to compliment everyone in the photograph. I typically try to schedule my photo sessions for two hours before sunset.
I know the golden hour may not work for everyone, but for one day I have suggested extra naps for the young kiddos and trust me it will be worth it!!