YOUR BRAND,
your VISION!
By Charley Madison Medical Spa
Client: Charley Madison Medical Spa
Usage: Photos for website, advertising, social media
Working with the team at this Maple Ridge med spa has been such a rewarding ongoing relationship. They walk me through each treatment so I can capture the details that matter, the tools, the textures, the calm on a client's face, and the result is imagery that feels both professional and inviting. From massage and skin treatments to permanent makeup and LED therapy, every photo is meant to do one thing: make someone book an appointment.
Dr Jordan Nolet
Client: Dr. Jordan, Naturopathic Doctor
Usage: Branding, social media content library, and website
When Dr. Jordan came to me, the goal was simple but important: build a content library that felt as real and multidimensional as she is. That meant capturing both sides of her world, the professional and the personal, from her clinical work with clients to her life outside the treatment room. And yes, that included her absolutely adorable dog, which is honestly one of the better perks of this job.
This is exactly the kind of branding session I love to create for my clients. Social media moves fast, and showing up consistently means having a library of images that are uniquely yours, not generic stock photo energy. When your content looks like you, sounds like you, and tells your story, people connect with it. That connection is what turns followers into clients.
If you are a small business owner or healthcare professional who wants to show up online with confidence, this is where we start.
Golfo Art
Client: Golfo, Visual Artist
Usage: Branding, social media, and editorial photography
Photographing a fellow creative is one of my favourite things to do, and Golfo is at the top of that list. She is an accomplished Vancouver-based artist whose work has received international recognition, including exhibitions at the Vancouver International Art Show and her first solo show in 2021. Her downtown Vancouver studio, with its floor-to-ceiling views and vibrant canvases, practically does half the work for me.
What really sets Golfo apart as a subject is her natural presence in front of the camera. Her posing instincts are genuinely remarkable; she could teach a masterclass. We work together regularly, creating content for social media and imagery for media features and press, and every session feels effortless. When your subject is this comfortable, this expressive, and this deeply connected to her craft, the photos just happen.
Connally Goods
Client: Connally Mcdougall
Usage: Product and fashion photography, photos for website, social media
I first met designer Connally at Vancouver Fashion Week, where I looked forward to seeing her collections hit the runway every season. So when she asked me to shoot her newest bag drop, saying yes was easy. We brought in Caity from Tint Beauty Bar to handle hair and makeup, and having that trusted creative team around made the whole day feel effortless. The studio shots let the designs speak for themselves, with clean lines, beautiful textures, and that pop of mint green. Then we took things outside for something a little more playful, and honestly, those frames might be my favourites from the whole day. Her line was eco-friendly, thoughtfully made, and was just genuinely fun to photograph. The kind of project that reminds you how good creative collaboration can feel.
girl friday, kids clothing
Client: Kristy, Girl Friday
Usage: Product and fashion photography, photos for website, advertising, social media
Girl Friday was a Vancouver kids' clothing brand with so much personality that, honestly, I wanted to keep the shirts for myself (just needed a bigger size!). The designs are bold, clever, and just a little cheeky, exactly the kind of brand that's fun to photograph. We let the kids do what kids do best, just be themselves, and the results speak for themselves. Big roars, big smiles, and zero shortage of attitude.
tiche clothing, florence italy
Client: Tina, Florence Fashion Designer
Usage: Fashion and editorial photography
Some of the best work happens when you least expect it. I was solo travelling through Italy, on my last day in Florence, when I noticed my Airbnb host pulling out rack after rack of clothing. I couldn't help myself; I asked if she was a designer. She was. Right there in Florence. I cancelled my next destination on the spot.
We pulled together a small crew, Tina, her friend who drove us, a model, and me, and made the two hour trip to the Castiglioncello Coastline. We camped overnight and spent the next day shooting her collection against those stunning rocky cliffs with the Mediterranean stretching out behind us. It was unplanned, unscripted, and completely magical. The kind of thing that only happens when you say yes to the unexpected.
Vancouver Fashion WeeK
Client: Vancouver Fashion Week
Usage: Runway, backstage, and editorial photography
Twelve seasons at Vancouver Fashion Week taught me one thing early on: if you want to stand out, don't follow the crowd. While most photographers lined up at the end of the runway, I found my spot right at the entrance, catching models in that quiet moment just before they hit the lights. Those in-between frames, the anticipation, the energy, the transition from backstage chaos to spotlight, became some of my most sought-after images from the event.
Speaking of backstage, that was where I really felt at home. The controlled chaos, the last-minute touch-ups, the focus on every face before a model steps out, it told a side of the story that runway shots alone never could. Those images ended up in press packages and across VFW's social media season after season.
Twelve seasons of incredible designers, unforgettable energy, and some of the best friendships I've made through this work. I'm so proud to have been part of it.
ABBOTSFORD HEAT
Client: Abbotsford Heat, AHL Hockey
Usage: Game photography, editorial, advertising, and media
For three seasons, I was the staff photographer for the Abbotsford Heat, and this role changed how I understood the value of photography in a professional setting. Every image had a purpose. Game shots lined the streets on banners, portraits ended up on merchandise and in-store displays, and action frames were sent to news outlets after every single game, including to the opposing team so they could share photos of their own players.
The scope of the work covered everything: game nights, scheduled shoots, fan events, and behind-the-scenes moments that told the fuller story of a season. It was fast, demanding, and I loved every second of it.
The highlight of my time with the Heat was having one of my photos published on NHL.com. For a photographer who loves sports, that one meant everything.
Sports photography is still largely a male-dominated field, and when I was with the Heat, women behind the lens at that level were rare. I would jump at the chance to shoot more sports. If you need someone who can keep up with the pace and find the shot in the chaos, I'm your person.
