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Your brand photoshoot is just around the corner…are you ready?
As a business owner or entrepreneur, your personal brand is everything. Your images should convey professionalism, confidence, and authenticity, all while making a powerful first impression. But walking into a photoshoot unprepared can lead to wasted time, missed opportunities, and lacklustre results.
Don’t worry, I’ve got you covered. Below are five crucial steps to ensure you show up fully prepared, confident, and ready to slay your brand session. Plus, I’ll share pro tips to maximize your investment and get the most variety from your shoot.
Your brand photos are a strategic business investment, not just pretty pictures. You want to look polished, professional, and camera-ready from every angle.
✔ Schedule hair & makeup – Whether you DIY or hire a pro, ensure your look is fresh and on-brand.
✔ Manicure matters – Choose a neutral or brand-complementing nail colour.
✔ Brows & skincare – Shape your brows and hydrate your skin for a flawless close-up.
PRO TIP: Ask your brand photographer if they have a preferred HMUA (hair and makeup artist) team. Professionals ensure a seamless, stress-free experience and they know how makeup translates on camera. *Click on the links above for my favourite beauty shops.
Imagine waking up on shoot day with puffy eyes, a breakout, or, worst-case scenario, a full-blown cold. Can I call in sick?
✔ Hydrate like it’s your job – Glowing skin starts from within.
✔ Sleep like a boss – Dark circles don’t scream “trustworthy entrepreneur.”
✔ Eat clean(ish) – Skip the salty snacks and sugar crashes before your shoot.
PRO TIP: Pack healthy snacks (nuts, fruit, protein bars) and water for the shoot. A hangry expression won’t land you on the cover of Forbes, fuel up!
Nothing kills a photoshoot vibe faster than wrinkled clothes, missing accessories, or frantic outfit changes. Be strategic.
✔ Plan full looks in advance – Outfits, shoes, jewellery…everything.
✔ Use garment bags – Keep clothes wrinkle-free and organized.
✔ Snap reference photos – Take pics of each look (or try them on!) to streamline shoot day.
PRO TIP: Organize outfits by location (e.g., office setup, outdoor shots) to save time. Bonus: Bring a steamer for last-minute touch-ups.
Awkward poses = awkward photos. No one has time for that.
✔ Find your best side – Most people have one (ask your photographer!).
✔ Study posing inspo – Pinterest is gold for natural, confident brand poses.
✔ Move naturally – Stiff = unapproachable. Relaxed = magnetic.
PRO TIP: Your phone is the ultimate posing coach! Practice in the mirror, snap test shots, then poof: delete the ones you hate. (No judgment here!)
But here’s the real secret: Selfie mode lies. The back camera (the one your photographer uses) shows the real you, angles, lighting, and all. So train with it! Nail your expressions, find your best stance, and soon, you’ll be serving CEO energy without even trying.
Even the most camera-shy entrepreneurs can radiate confidence with the right mindset prep.
✔ Meditate or visualize success – See yourself rocking the shoot.
✔ Affirmations work – “I am confident, powerful, and photogenic.”
✔ Pump-up playlist – Blast your hype songs on the way there.
PRO TIP: Many photographers (including me!) let clients play their favourite music during the shoot. Want to strut like Beyoncé? Press play.
Your brand photos are more than just pictures; they’re a powerful tool for attracting clients, building trust, and growing your business. By following these five steps, you’ll walk into your shoot feeling prepared, confident, and unstoppable.
Now, go forth and slay like the visionary entrepreneur you are. And if you need a photographer who’ll make you look like a million bucks (without the awkward “say cheese” moments), you know where to find me.
P.S. Don’t forget to bring your favorite lipstick and maybe a prop that screams, “I run this.” 🔥
Ready to book your branding session?
Contact me for more information or to book your session!
Amy is a school and family photographer
based in British Columbia, Canada.